We follow a very simple framework to strategize and execute our social media activities and the primary focus is always on the ROI. The structure is simple and self-explanatory.
The model consists of three major pillars:
Strategy: Here we do social media TG analysis and prepare content buckets specific to the chosen target group
Planning: Here the content calendar for next few months has to be in place
Execution: Creation of content, posting, promotion, reporting, and analyzing Results is a part of this
What is our process?
- First, we decide on target group for social media engagement
- We then create Brand Hashtags for post consolidation
- Then we create content buckets & editorial calendar followed by Content drafts
- Followed by creatives and concept document
Some samples of our work can be found below:
The client offers flexible workspace solutions that are ideal for businesses needing the best of services without committing themselves to long-term leases or contracts. We created a 360-degree picture to represent the same.
The is a Camellia PLC group company, an international group, listed on the London Stock Exchange and employing over 73,000 people worldwide. Camellia’s interests include Agriculture and Horticulture, Private Banking and Financial Services, Food Storage and Distribution and Engineering. One of their posts got 26000 views on a video with a concept of “rain and tea”.
We reached over 40 million users across the globe, special focus on chefs. The first year we had 13 countries by the second year we touched 50+ countries. Core IIHM page has crossed 1.5M Fans.