Universal search optimisation

Problem: Low-Cost traffic (main SEO), high competition industry, new site, small team, low budget.

Solution: Universal SEO, news optimization, structural SEO and 2 key phrase category focus.

Result: From 40k traffic a month, it went to 120k traffic a month in less than 2 months, right structure based growth kept pushing the traffic, now it is over 9 million a month.